Summer’s Over – Is Your Holiday Marketing Plan Underway Yet?
Halloween. Thanksgiving. Christmas. New Year. Valentine’s Day. Easter. What do all of these holidays have in common? They are wonderful marketing opportunities for your business. While some of...
View Article10 Tips to Bring Your Facebook Page to Life: Part 1
When we ask our audience at both The Go! Agency and The Social Marketing Academy (our daily radio show), the overriding theme tends to be that many of you have created a social media...
View Article15 Tips to Bring Your Facebook Page to Life: Part 2
We have already gone through the first 5 ways of bringing your Facebook Page back to life, and now we are going to jump right into the next 5 things that you can change to make your page more engaging,...
View Article15 Tips to Bring Your Facebook Page to Life: Part 3
So far we have covered 10 ways of enhancing your Facebook Page marketing by enchanting, engaging, educating and entertaining your audience. Now we are going to round off this topic with the final 5...
View ArticleAre You Facing These Social Media Challenges? You Probably Are….
One major challenge that faces marketers in today’s social media landscape is, of course, choosing the appropriate site to market on. At one time all that we needed to be familiar with was Facebook,...
View ArticleQuick and Direct Consumer Feedback….From Social Media?
U.S. researchers noted that drivers who post to social media websites actually help auto manufacturers find and identify vehicle defects. Researchers at Virginia Tech’s Pamplin College of Business...
View ArticleBlog Building 101: It is More Than Just Opening a WordPress Account
As we have all seen over the past few years, business blogs are popping up everywhere! Everyone from the famous Hilton Hotel chain to the local business around the corner from you are launching their...
View ArticleEmail Marketing 101: Think Before You Blast
One of the most traditional forms of lead generation has been direct mail marketing. But with the introduction of the internet, email as well as the push to cut down on waste and be “green”, the...
View ArticleOwn a Fitness-Related Business? Avoid These 6 Social Media Marketing Mistakes!
With all of the information out there about social media, it is tough to know what to pay attention to and what to take with a grain of salt. Yet even with all of this information, we all still make...
View ArticleLinkedIn Showcase Pages: A Major Change to Your LinkedIn Company Page
If you have been keeping up with the content I share here on our blog, as well as on my radio show “The Social Marketing Academy”, you will know that I am a huge proponent of the power of using...
View ArticleIs Your Facebook Page Ready for These Changes? What You Need to Know About...
Just when you thought you had finally made sense of the new layout changes Facebook has introduced over the past months, they go and introduce even more! The difference this time is that the focus of...
View ArticleAre You Ready for a New Twitter Profile? Ready or Not, Here it Comes!
Lately all of the social media juggernauts have been undergoing some major changes in order to make them more intuitive, attractive and powerful when it comes to engaging your target audience....
View Article5 Common Facebook Mistakes Made by Home Health Companies
When it comes to Facebook, it really does take more than simply creating an account and watching the leads, referrals, and clients come pouring in. The site just isn’t suited for the “build it and...
View ArticleLinkedIn Results: What Your Home Health Agency or Assisted Living Facility...
If you have been following our blog or our related daily national radio show (The Social Marketing Academy), you know that I am an absolutely MASSIVE proponent of the powers of marketing your company...
View ArticleTwitter for Home Health Marketing? Absolutely!
For many home health agencies, Twitter continues to remain a bit of a mystery. This fast moving medium tends to be a bit off-putting to marketers at these companies as they can find it hard to...
View ArticlePinterest and Its Marketing Value for Assisted Living Facilities
When you are trying to gain more online visibility for your assisted living facility, it seems like there is a new tool popping up everyday that you “must” pay attention to. Facebook. LinkedIn....
View ArticleThe Power of Video for Marketing Your Assisted Living Facility
If you are marketing your assisted living facility, it goes without saying that you are constantly trying to come up with new ways of engaging your target market with news about your facility. But...
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Improving Facebook Engagement: What You Need to Know About Native Scheduling
As a busy executive myself, I am sure that you are pressed for time on a daily basis. Who isn’t? With all the questions, requests, appointments, and projects that you need to complete – I am...
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What the #Hashtag?! The Simple Explanation of What Hashtags Are and How They...
Anytime that I do a one-on-one consultation, group training class, or speech – there are a myriad of questions that I am generally asked: How can I generate leads on social media? I don’t have any...
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Tag, You’re It! The Importance of Tagging in Social Media Engagement
If you are executing social media marketing campaigns for your company, the odds are that you are encountering a foreign language. Not necessarily a foreign language in terms of continent, but in...
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