What’s Trending on Twitter? Using Trends to Target Local Markets
No matter what your skill level, it is safe to say that when you are trying to keep abreast of all of the activity taking place on Twitter help is always handy. Twitter itself offers many great...
View ArticleI’m Private, But Social Media is Just So…Social. What Should I Do?
First of all, I absolutely love this topic. Again and again I cover this as it is a concern for lots of professionals such as you and I out there. We see that members of our target market are using...
View ArticleSocial Media for Nonprofits: Raising Awareness vs Raising Money?
A topic that I am very passionate about is the idea of giving back. Whether it be by service, money or time – I believe that there is a lot of value in helping others. As helping nonprofits is a...
View ArticleHealthcare Social Media Marketing: Why Are You Waiting?
It’s exciting to see more and more healthcare organizations buzzing about social media marketing over the past year. Social media marketing is such a wonderful way to connect with members of your...
View ArticleOff-Site Social Media Marketing: 10 Ways to Market Your Profiles Outside of...
While going through numerous articles on social media strategies it dawned on me that there was a glaring omission: tactics on how to promote your social media profiles OUTSIDE of Facebook, LinkedIn...
View ArticleHealthcare Social Media: 20 of the Best Healthcare Marketing Websites
The healthcare industry is one that The Go! Agency works with extensively. All areas of this field – from recruiting, hospital groups, medical facilities and clinics, to individual physicians and...
View ArticleNeed Online Marketing Help? Stand Out From the Crowd With These Resources
We all know that putting together the definitive list of marketing tools is nearly impossible (and pretty daunting). There is just too much good information out there, not to mention that my team and...
View ArticleIs Your Company Making These Social Media Mistakes?
With all of the information out there about social media, it is tough to know what to pay attention to and what to take with a grain of salt. Yet even with all of this information, we all still make...
View ArticleGoogle+: Do I Need a Personal Profile or a Page?
Since its inception at the end of 2011, Google+ has continued to grow and continues to define itself as a major player in the social media marketing arena. But did you know that aside from a personal...
View ArticleFeature Your Brand on LinkedIn with a Company Page: Here’s How!
If you have been using LinkedIn as a networking tool for yourself, you understand how wonderful it can be in helping you connect with hard to reach people while gaining lots of visibility and...
View ArticleHow to Feature Your Products and Services on Your LinkedIn Company Page
In my last post I took you through the step by step process of setting up your first LinkedIn Company Page for your business. If you missed this post, check it out in our blog archives. Now that you...
View Article5 Reasons Why You Need to Be Blogging
Ok, I admit it. I really enjoy blogs and blogging. I love diving into the information, perspective and then sharing what I have learned and enjoyed with my friends. Hey…I am writing this to you on...
View ArticleHow to Enhance and Maximize Your LinkedIn Company Page
In my previous post I showed you how to create a Company Page for your business on LinkedIn as well as how to add your products and services to the page to increase visibility and credibility. Now...
View ArticleWant to Target Locally on Twitter? Try These 10 Tips
So you’re tweeting away on Twitter about your latest blog…posting links to industry related articles…engaging with people, and so forth. You’ve followed some of your favorite folks, tweeted about your...
View ArticleBlog Building 101: It is More Than Just Opening a WordPress Account
As we have all seen over the past few years, business blogs are popping up everywhere! Everyone from the famous Hilton Hotel chain to the local business around the corner from you are launching their...
View ArticleEmail Marketing 101: Think Before You Blast
One of the most traditional forms of lead generation has been direct mail marketing. But with the introduction of the internet, email as well as the push to cut down on waste and be “green”, the...
View ArticleSocial Media Engagement: Why You Should Think Before You Type
Human nature is a very complicated thing and many times our emotions can rule our actions. I’m sure everyone, at one time or another, has had an awful day and snapped at someone at the office, on the...
View ArticleShould Social Media Play a Role in Your Marketing Plan This Fall?
As a relatively new subject for many businesses, there are many misconceptions about the social media universe and its impact on a business’s bottom line. As we are nearly shutting the door on summer...
View ArticleWhy Isn’t Anyone Reading My Blog? Here’s How to Get Your Customers Interested
So you have created a blog. A wonderful, action packed blog. You have poured much time, effort and probably a bit of cash in it to take it live. So now you sit back and wait for the traffic to flood...
View ArticleHow to Brand Yourself On Social Media Networks Without Spamming
Since the day they cut the ribbon on the worldwide web, there have been people working hard on ways to spam you. Spam is marketing gone wrong and spammers are the much-hated scourge of the Internet –...
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