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6 Reasons Why You Need to Outsource Your Social Media Marketing…NOW!
If you are reading this article right now, the odds are that you are considering having someone else handle your social media marketing campaign. Maybe you are just too busy to dedicate any time to...
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Instagram Pitfalls: 10 Things That You Need to Avoid At All Costs
One of the secrets to increasing your social media engagement is bringing your content strategy to life with visuals. And when you are ready to tell your company’s visual story – Instagram should be...
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LinkedIn: 10 Steps to Creating an Impressive and Engaging Professional Profile
Would you consider your professional profile maximized on LinkedIn? If you hesitated, then the odds are that there may be some room for improvement. When it comes to having a fully maximized profile on...
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The Value of Ongoing Social Media Marketing Education
Lifelong learning is not necessarily a new trend. As a business owner, marketer, sales person, whomever – in this fast moving world, it is impossible to survive unless you are able to be malleable and...
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The 6 Step Facebook Advertising Formula: The Fast Track to Facebook Engagement
Facebook Advertising has really exploded over the past few months in terms of visibility. Now it seems that you can’t even make a post to your Facebook Page without being asked if you would like to...
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Advertising on Facebook? Great! But….What’s Your Objective?
If you have not considered advertising on Facebook – there truly is no time like the present to get started. I know in the past that I have been against Facebook advertising, and I am happy to admit...
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Want to Position Yourself as an Expert? Let’s Go!
If you own a small business, positioning yourself as the company expert is the easy choice, but in larger companies, the owner or CEO may not want to be the focus. In those cases, another member of...
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Why Are You Being Ignored Online? The Secret to Standing Out From the Pack
Who do people listen to online and what influences them to act? It is those that they deem as experts or specialists in their own field. Simple as that. This can be daunting to a business if being...
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Social Media Zen: 3 Mantras to Get You On Your Way
You are using social media to market your business. You are engaging every day, meeting new connections, finding new business, and starting exciting discussions. There is so much going on at times...
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Have Writers Block? Here’s the Secret to Developing a Constant Supply of...
As someone who is passionate about marketing, I love nothing more than having a solid list of approved resources to use when marketing on social media. In this post, I want to share how to concoct your...
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5 Ways to Optimize Your Content on Facebook and Twitter
Content and optimization have become two very important buzzwords in the online marketing community. If you are a company who is interested in reaching your target market online – you need to have...
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The Definitive List: 30 Online Marketing Must-Haves
I want to share with you my top 30 suggestions on how to effectively get started with your online and social media marketing. As no business is alike, my guess is that each and every one of us are at...
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Increase Social Media Engagement: 10 Ways to Optimize Your Social Media Content
Attempting to master social media marketing can be both confusing and overwhelming at times. Keeping track of all of the latest changes and trends, while trying to implement all of the newest tips and...
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Tag, You’re It! The Importance of Tagging in Social Media Engagement
If you are executing social media marketing campaigns for your company, the odds are that you are encountering a foreign language. Not necessarily a foreign language in terms of continent, but in...
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What the #Hashtag?! The Simple Explanation of What Hashtags Are and How They...
Anytime that I do a one-on-one consultation, group training class, or speech – there are a myriad of questions that I am generally asked: How can I generate leads on social media? I don’t have any...
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Improving Facebook Engagement: What You Need to Know About Native Scheduling
As a busy executive myself, I am sure that you are pressed for time on a daily basis. Who isn’t? With all the questions, requests, appointments, and projects that you need to complete – I am...
View ArticleThe Power of Video for Marketing Your Assisted Living Facility
If you are marketing your assisted living facility, it goes without saying that you are constantly trying to come up with new ways of engaging your target market with news about your facility. But...
View ArticlePinterest and Its Marketing Value for Assisted Living Facilities
When you are trying to gain more online visibility for your assisted living facility, it seems like there is a new tool popping up everyday that you “must” pay attention to. Facebook. LinkedIn....
View ArticleTwitter for Home Health Marketing? Absolutely!
For many home health agencies, Twitter continues to remain a bit of a mystery. This fast moving medium tends to be a bit off-putting to marketers at these companies as they can find it hard to...
View ArticleLinkedIn Results: What Your Home Health Agency or Assisted Living Facility...
If you have been following our blog or our related daily national radio show (The Social Marketing Academy), you know that I am an absolutely MASSIVE proponent of the powers of marketing your company...
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